Saturday, May 28, 2011

Lake Las Vegas ' Ravella Dives in the pool party biz, but target families

ImageRavella

Celebrities and bikini's have become games on Strip pool party scene where fluid drains from morning through night clubs when open.

Their name plastered on billboards, along with whatever they celebrate the birthday or the product launches, is sufficient for partygoers to spend hundreds of cabanas and bottle service saying they partied together with their favorite celebrity, fueling nightclub operators ' newest moneymaker.

And with pool parties appear on hotels across the Valley, it seems almost every resort is trying to cash in on the trend. Now, in the suburban gated community of Lake Las Vegas, Ravella tries his hand at pool parties but with a different take: family friendly pool party.

On Ravellas will not pool parties begin Memorial Day weekend, guests find $ 1,000 cabanas or a pool overflowing with boozy 20-somethings. Instead, they can expect balloon animals, face painting, and cotton candy, along with other activities geared towards families.

"We wanted to really be able to drive the locals out to the hotel and we thought that we should go route the family because the hotel is suitable for that," says Marty Bertone, Ravella Chief of sales and marketing, which helped to develop the concept.

The hotel has recruited its own celebrity host for some of the weekend's festivities, ' Holly's World ' star Angel Porrino. But instead of her usual friends-Holly Madison and playmate Laura Croft at her side, Porrino will host with toddler son, Roman.

"When you look at a host, we wanted someone who had something of a local after so we chose Angel, particularly because of his role in" Absinthe "and" Holly's world. " We knew that if we were to do an event promoting the family, we wanted a celebrity that may lead to a family member with her, "said Bertone.

Porrino will host a Memorial Day BBQ at Ravella pool, and the DJ will add to the pool party vibe Ravella hope to create. On Saturday, the resort hosts a tropical-themed party featuring authentic Caribbean cuisine and beverages for adults and children shaved ice.

The cost for the two weekends parties are included in the $ 119 rate on Memorial Day package at the hotel, but admission can also be purchased for less than $ 20 to $ 45 rooms over the weekend--a fraction of what other Las Vegas pool parties, free of charge.

Bertone said Ravella chiefs looked at pool parties at the Strip at the development of their, but not as a model. They are needed to guide their judgement that the demographic, who are mainly meetings during the week and families on the weekend.

The Strip tend to get a little crazy, especially the pool parties. We would not be able to compete with something similar, and we really do not want to compete with it. We want to develop a concept that is exclusive to Ravella and Lake Las Vegas community, "said Bertone.

Ravella will have some options for adults. Hotel cabanas that go for $ 100 each, and recently started to bottle service at the pool.

Ravella will start with Memorial Day weekend for its family-friendly pool party concept, but Bertone said the hotel hope to open it for other weekends, depending on its success.

-The community Las Vegas is really important to our success so to have a local following, and we certainly encourage the local audience to come out and visit Ravella, Bertone said. "This was the approach we used to keep people out from the other side of the city and Henderson locals."

No comments:

Post a Comment